Cookie Policy

Last updated: 23/04/2025

This Cookie Policy explains how Retro Computer Sales Ltd, trading as Atari ST Sales (“we”, “us”, and “our”) uses cookies and similar technologies to recognise you when you visit our website at www.ataristsales.com,  www.ataristsales.co.uk, www.retrocomputersales.com, and including www.retrocomputersales.co.uk  (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Retro Computer Sales Ltd) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g. like advertising, interactive content, and analytics).

2. Why Do We Use Cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance their experience on our Website. Third parties serve cookies through our Website for analytics and other purposes.

Specifically, we use cookies to:

  • Ensure the Website functions correctly

  • Analyse and improve Website performance

  • Provide a personalised user experience

  • Enable embedded content (e.g. videos, maps)

  • Support marketing and advertising initiatives

3. Types of Cookies We Use

  • Essential Cookies
    These cookies are strictly necessary to provide you with services available through our Website and to use some of its features.

  • Performance and Analytics Cookies
    These cookies collect information about how users interact with our Website, such as which pages are visited most often. The information is used to improve how our Website works.

  • Functionality Cookies
    These cookies allow our Website to remember choices you make and provide enhanced features (like remembering your language preferences).

  • Targeting/Advertising Cookies
    These cookies are used to deliver advertisements that are more relevant to you and your interests. They also help limit the number of times you see an advert and help measure the effectiveness of advertising campaigns.

4. How Can You Control Cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by:

  • Adjusting the settings in your web browser to refuse some or all cookies.

  • Clicking the cookie consent banner when you first visit the site.

  • Visiting third-party sites to opt out of their cookies (e.g. Google, Facebook).

Note: Disabling cookies may affect the functionality and features of this Website.

5. Changes to This Policy

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies.

6. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Retro Computer Sales Ltd
Email: sales@retrocomputersales.co.uk